When considering a new web design that sells your products and services it’s good to keep in mind what your customers want, not necessarily what they need. Their “wants” will drive their searches and if your website addresses what they want, your site has a better chance of coming up as a high result in a search. Thus, your chances of a click-through are much greater. After they commit to checking out your site, it’s the web design that sells your business. How is your design?