Do you hear the jingle bells all the way? Holidays are coming. Shops are having their shiny decoration; streets are lightened by themed stars, candles and snowflakes… Holidays are coming and bringing magic, spreading it in the air. They say that at this time of the year wishes come true. If yours are related with your business, here you will find last minute ideas for Facebook Christmas campaigns that can potentially become viral. You can adapt them to your business and make your Christmas wishes on Facebook come true. Facebook says that 70% of the people on the social network are connected with a local business. If you are having a tourist agency, restaurant, jewelry boutique or a bakery this is an excellent time to launch a campaign and spread awareness of your business with low budget. You know that the competition will be CRUEL, but – be different, and you will succeed. Creativity pays back, especially when it is at the right moment. – Check the rules by Facebook – what you can and cannot do with your profile picture, cover image, timeline activities and promotional campaigns – Get to know the tools that Facebook provides – offers, ads, sponsored posts. This will help you to decide how to implement your idea and how to promote it. – Targeting: do you target your current customers, or you want to expand your fan base with new ones? You already know yours, so the approach might have slightly difference according to the target audience. – Start with a brainstorming. What usually customers do around the holidays? What usually companies do? Try to look from a different perspective. Red lights should alert you about several overexposed areas: decoration – traditional shiny balls; red/golden/silver Christmas stars; boring good wishes; standard offers (buy 2 pay 1; 30% discount; +20% extra…). Try to avoid the traditional approach. Another red alert: Look around you. Everything says: “buy”. Help your fans to save money instead of spending them. They will do that anyway. Don’t push them to do it on Facebook. – Use photos. They grab the attention and increase the engagement. And very often are more powerful than any creative copy. Check the variety of image dimensions for the posts. Your idea might look better on 606 x 606 (standard post) than on 843 x 403 (the milestone pictures for example) – Use visual elements. If you have a specific idea better visualize it than describe it. People are more likely to understand it faster and response faster than to plain text. – Use texts. Keep the message short and simple. Double check for spelling and grammar. – Interact. Use every opportunity to interact with your customers. Encourage them to share with you. It could also be part of a campaign. Ask them to share their favourite recipes with you; pictures with their home/ office decoration; funny pets’ suits for Christmas; secret tradition/ rituals. – At the end – customers are real people. And people want to have fun at this time of the year. They want to enjoy their special moments with their families and friends. Don’t disturb them with boring visuals and stupid messages. Especially when everyone does that.